Feb 01

Some of the shots we did for the LCBO late last year are currently running in stores throughout Ontario. It was a ski cabin inspired shoot, pairing selected VQA wines with delicious soups. Just in time to curl up in front of the fire to watch the Olympics.

LCBO POP ads

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Jan 21

I continue to work on lighting techniques with bottles – always new things to try.

wine  0059 Wine bottles on set – experimenting III

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Jan 18

We also worked on our white wine lighting setups – always more complex cause the liquid allows you to see through to the background, which is never flattering. White wine always needs a bit of pop to make it look good too!

For our testing, we used a Riesling, which always tends to look like Sprite when shot if you’re not careful.

reisling  0077 Wine bottles on set   experimenting II

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Jan 14

My assistant Breanne and I were experimenting with different setups for shooting wine bottles on a set earlier this week. We wanted to get great looking shots without having to do a lot of compositing and retouching work in Photoshop.

This is one of the shots from our work – we only needed two photos for this image. The main shot, plus a second shot to get the gold lettering on the caps to come to life. Only a few touch ups in post.

As with most of my work, I try to capture as much in-camera as possible, relying on post processing for minor tweaks and clean ups.

wine  0254 Wine bottles on set   experimenting

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Sep 25

tgc  0100 Another magazine coverI got to shoot another magazine cover – this one for The County Grapevine magazine. I’ve had the pleasure of shooting covers for them in the past, and it’s always a great day of shooting for everyone.

The team was composed of Ruth Gangbar styling food, and Laura Branson on props. Breanne Sinibaldi assisted me with the shooting.

We were asked to shoot a number of cheeses from Fifth Town Artisan Cheese for the cover. With wonderful cheeses, we had lots of options to work with.

Thanks County Grapevine – till next issue!

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Aug 29

Hard to believe it’s been 6 weeks since my last promo already – did we actually have August, or did something happen to the month?

On the 3rd of September, my next promo will be going out via e-mail, followed by postcards in the mail (the snail-mail physical type).

If you’d like to get on my distribution list, please contact me. You won’t get bombarded with promos, and we definitely won’t sell or giveaway your info. Well, unless we think we can extort a lot of money from you by keeping your existence quiet!  :)

We’re busy preparing the next three promos – and I think you’re going to love them! Some beautiful shots. Enjoy.

Promo - asparagus and beef

Promo - asparagus and beef

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Jun 27

I recently added the LCBO as a client – surprisingly, I still have to pay full price on liquor.

Looking forward to shooting for Carl and all his colleagues in the marketing department. Should be fun!

Humberto Canale Merlot 2007

Humberto Canale Merlot 2007

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