We have started working on integrating CGI (Computer Generated Imagery) into our work, giving us the flexibility to do things that aren’t otherwise possible in-camera or using standard post compositing and retouching work.

By creating three dimensional models of products, we’re able to replicate in-camera setups, and thus photo-realistic renderings.

For this project, we wanted to see how well a CGI rendering of a bottle would stand up next to two bottles from the same product family shot in-camera. It’s the ultimate test. If the rendered version looks as good and real as the other two bottles, then it’s been a success.

The three bottles were shot on silver, white plexi behind the set providing back-lighting, and one strip box to the left of the products, per the diagram. We’ve provided images showing the three original bottles (real), and one showing two real bottles, and one CGI version.

Success?