I found this iPhone app last month, I bought it, read the magazine on my iPhone, and have been thinking about it quite a bit over these last few weeks.

What does it mean to get a magazine on my iPhone? It is the ultimate in convenience. I don’t have to go to the bookstore to pick up my copy. There is no paper being shipped around the country then recycled when I’m done with the issue.

But what I’m really wondering about is what it means to photographers. Compared to the print version, the iPhone version of Esquire has very little in the way of advertising. If this is the future, and I truly believe it is, what does it mean to the advertising industry? Things will have to change rapidly, and it will be interesting to watch and see how the advertising world evolves over the next few years.