We have started working on integrating CGI (Computer Generated Imagery) into our work, giving us the flexibility to do things that aren’t otherwise possible in-camera or using standard post compositing and retouching work.
By creating three dimensional models of products, we’re able to replicate in-camera setups, and thus photo-realistic renderings.
For this project, we wanted to see how well a CGI rendering of a bottle would stand up next to two bottles from the same product family shot in-camera. It’s the ultimate test. If the rendered version looks as good and real as the other two bottles, then it’s been a success.
The three bottles were shot on silver, white plexi behind the set providing back-lighting, and one strip box to the left of the products, per the diagram. We’ve provided images showing the three original bottles (real), and one showing two real bottles, and one CGI version.
Success?
Overhead view of setup
In camera bottles
One bottle CGI
pretty good. I can tell which is the CG one. The reflected light source is a little softer on the CG bottle. There is also more contrast in the cap reflection. Overall very good and most people wouldn’t even notice. There are a few more tells but…like i said good job.
P.S i know what i am talking about CG too I work as a FX artist for DreamWorks.
Pretty nice post. I just came across your site and wanted to say
that I have really liked browsing your posts. Any way
I’ll be subscribing to your blog and I hope you post again soon!
Hey James – thanks for the great comment – means a lot coming from someone with your background. We’re tweaking the water droplets to give them a more realistic feel, and will address the light and cap issues you identified. Not bad for a first attempt though, for sure!