For this product shot, I wanted to give the product a bit of an ethereal glow – both from under and around the edges of the product.

This shot required three separate shots for the final composite – the primary product shot with lighting from below and around the edges, a separate shot of the lid without the direct reflection, and a final shot without the product in place so we could paint the table around the product to better control the shape of the shadows.

The lighting setup was as follows – strip light on the plexi and a spot light bouncing off a mirror adjacent to the lens to create a strong center light on the product, giving it a nice specular and terrific round shape. We tried flatter light, which didn’t emphasize the product enough for the shot. A final light was added under the plexi to give the bottom of the product a nice specular ring around the base and illuminate into the product to brighten it up.

Her are two photos of the setup:

Neutrogena setup

Neutrogena setup

And the final shot after compositing: