It’s that time again – latest promo went out today. This promo was based on an ad campaign we did for Nokia last year.
If you’d like to get on my distribution list, please contact me. You won’t get bombarded with promos, and we definitely won’t sell or giveaway your info. And what could be nicer than getting beautiful photos in your e-mail once every 6 weeks?
Some of the shots we did for the LCBO late last year are currently running in stores throughout Ontario. It was a ski cabin inspired shoot, pairing selected VQA wines with delicious soups. Just in time to curl up in front of the fire to watch the Olympics.
I found this iPhone app last month, I bought it, read the magazine on my iPhone, and have been thinking about it quite a bit over these last few weeks.
What does it mean to get a magazine on my iPhone? It is the ultimate in convenience. I don’t have to go to the bookstore to pick up my copy. There is no paper being shipped around the country then recycled when I’m done with the issue.
But what I’m really wondering about is what it means to photographers. Compared to the print version, the iPhone version of Esquire has very little in the way of advertising. If this is the future, and I truly believe it is, what does it mean to the advertising industry? Things will have to change rapidly, and it will be interesting to watch and see how the advertising world evolves over the next few years.
We also worked on our white wine lighting setups – always more complex cause the liquid allows you to see through to the background, which is never flattering. White wine always needs a bit of pop to make it look good too!
For our testing, we used a Riesling, which always tends to look like Sprite when shot if you’re not careful.
My assistant Breanne and I were experimenting with different setups for shooting wine bottles on a set earlier this week. We wanted to get great looking shots without having to do a lot of compositing and retouching work in Photoshop.
This is one of the shots from our work – we only needed two photos for this image. The main shot, plus a second shot to get the gold lettering on the caps to come to life. Only a few touch ups in post.
As with most of my work, I try to capture as much in-camera as possible, relying on post processing for minor tweaks and clean ups.
The 2010 portfolio book is now ready for shipping. Contact me and I’ll get a copy of the book out to you via FedEx right away.
I’ve included a preview of the book here…
For this year’s book we’ve gone with an all-white linen design, double-sided matte papers in a self-shipping case. We’ll even arrange to have the book picked up when you’re done with it.
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